Edutech Services

CERTIFIED DIGITAL MARKETING PROGRAM

At Techtroma, we offer comprehensive Digital Marketing Certification & Training designed to equip you with the skills needed to thrive in the digital world. Our industry-relevant curriculum is designed by seasoned experts and covers all essential aspects of digital marketing, from SEO and SEM to social media and content marketing.

Why Choose Techtroma?

  • Industry-Recognized Certification: Gain a certification that is valued by employers and enhances your professional credibility.
  • Hands-on Learning: Learn through practical assignments, real-life projects, and case studies to reinforce your skills.
  • Experienced Trainers: Our trainers bring years of experience in the digital marketing field, ensuring you receive top-quality training.
  • Personalized Learning Path: We tailor the learning experience to your pace and goals, ensuring maximum growth.

Who Should Take This Course?

  • Aspiring digital marketers looking to start their career.
  • Small business owners and entrepreneurs aiming to grow their online presence.
  • Professionals seeking to upgrade their skills and explore new opportunities in digital marketing.
  • Marketing managers who want to enhance their team’s digital strategies.

Course Curriculum

Module 1: Introduction to Digital Marketing

Learn the fundamentals and importance of digital marketing in today’s business environment.

Module 2: Search Engine Optimization (SEO)

Master techniques to optimize websites, improve search rankings, and increase organic traffic.

Module 3: Search Engine Marketing (SEM)

Learn how to create effective paid advertising campaigns using Google Ads and other platforms.

Module 4: Social Media Marketing

Understand how to utilize platforms like Facebook, Instagram, LinkedIn, and Twitter to build brand presence and engage customers.

Module 5: Content Marketing & Strategy

Learn how to create and distribute valuable content to attract and engage your target audience.

Module 6: Email Marketing

Discover the art of crafting impactful email campaigns to increase conversions and customer retention.

Module 7: Analytics & Reporting

Learn how to analyze marketing data and create reports that drive business decisions.

Module 8: Affiliate & Influencer Marketing

Explore the world of affiliate marketing and how influencers can help amplify your brand message.

Module 9: E-commerce Marketing

Understand the strategies for promoting online stores, driving sales, and building brand loyalty.

Module 10: Online Reputation Management (ORM) 

Learn techniques to protect and enhance your brand’s reputation online.

 

Digital Marketer Life Cycle

Phase 1: Strategy & Planning

Define marketing goals, target audience, and key performance metrics. Develop a content strategy, choose digital channels (SEO, PPC, social media, email), and set a budget for campaigns.

Phase 2: Execution & Optimization

Launch campaigns across selected platforms, create engaging content, and run ads. Monitor performance using analytics tools (Google Analytics, SEMrush). Optimize campaigns based on data insights and audience engagement.

Phase 3: Analysis & Scaling

Analyze campaign success, track ROI, and gather customer feedback. Scale successful strategies, A/B test new approaches, and refine marketing efforts to improve conversions and brand growth.

Certification

Upon successful completion of the training, participants will receive a Course Completion Certificate from Techtroma. This certification validates your skills and knowledge in Digital Marketing development, making you industry-ready. Please note that this is not a vendor-specific certification but a recognition of your learning from Techtroma.

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